Is your website ready for 2016 and beyond?
The start of the year is a great time to revisit those marketing and branding efforts that slipped through the cracks in previous months because of time, budget, or other priorities. One such task that is often left on the to-do list is ensuring your website is up to date.
Has it been more than 2 years since you developed or updated your website? If so, it’s time to upgrade to a responsive website.
Did you know that Google is now giving priority in listings to websites that are deemed to be ‘mobile friendly’?
This means that to earn a higher ranking with Google your site will need to be a single responsive one. So if your website is not adaptive or “responsive” to different devices, you’ll miss out on potential traffic and risk creating a negative user experience for your customers.
What is a “responsive” website?
A responsively designed website works across all devices seamlessly. This means that it looks great on smartphones, laptops, desktops and tablets like the iPad.
This makes it easier for your customers to not only read your site, but to take actions like putting items in a shopping cart, filling out your enquiry form and actually calling you! No pinching and zooming, no frustration with tapping a wrong link that is way too small, and no more content getting cut off.
Research has also found that, rather than sticking with the one device, many people tend to move between devices during different phases of their interaction with a website. For example they might browse online using their smartphone, but come back later on their desktop or notebook when they’re ready to spend their money.
You don’t want to lose potential customers at the final hurdle. Offering a consistent user experience and content across all these devices makes it easier for visitors to pick up where they left, increasing the chances of them becoming paying customers.
Cider House ICT offer a full responsive website design service including:
- Graphic Design and Branding to ensure your website looks great across all devices and communicates your brand effectively.
- Full Service Web Design and Development.
- User-Friendly Content Management System (CMS) to enable you to update your website yourself without having to call your “web guy” every time.